https://leuryhidalgo.com The Design Portfolio of Leury Hidalgo Mon, 20 Jul 2026 15:28:30 +0000 https://leuryhidalgo.com en https://leuryhidalgo.com/Hiring-Manager-Home Mon, 20 Jul 2026 15:28:30 +0000 The Design Portfolio of Leury Hidalgo https://leuryhidalgo.com/Hiring-Manager-Home Solving complex product problems through design I lead product strategy and design execution for products that simplify complexity, drive business outcomes, and scale with confidence. See my work Impact 15+Years designing digital products 0→1Products launched and scaled MillionsCustomers impacted 5Industries across fintech, healthcare, AI, and consumer productsLeadership mindset Design strategy Systems thinking Mentorship Rapid execution For more than 15 years, I've partnered with startups and established companies to transform complex problems into intuitive digital products. I specialize in fintech, healthcare, and consumer experiences—helping organizations launch new products, modernize existing platforms, and scale design across teams. https://leuryhidalgo.com/Brand Wed, 14 Jun 2023 07:09:17 +0000 The Design Portfolio of Leury Hidalgo https://leuryhidalgo.com/Brand Branding &amp; IdentityThis is where I help businesses look as good as they sound. Whether you're starting fresh or need a visual refresh, I design logos, style guides, and websites that actually feel&nbsp;like your brand—clear, consistent, and ready to be seen. <img width="1242" height="780" width_o="1242" height_o="780" data-src="https://freight.cargo.site/t/original/i/dde97adf2073af3016d53104af838b6766b7e30366d53880f8284839f7c70a61/yc-header.png" data-mid="201620436" border="0" src="https://freight.cargo.site/w/1000/i/dde97adf2073af3016d53104af838b6766b7e30366d53880f8284839f7c70a61/yc-header.png" /> Yanibel Colon - Make up Artist <img width="1242" height="780" width_o="1242" height_o="780" data-src="https://freight.cargo.site/t/original/i/92c1f14b2d64f84386f8f68ed3efa78c13c285f8cdf528a8d1f8dccbff33d6df/jg-header.png" data-mid="201620443" border="0" src="https://freight.cargo.site/w/1000/i/92c1f14b2d64f84386f8f68ed3efa78c13c285f8cdf528a8d1f8dccbff33d6df/jg-header.png" /> J&amp;G’s Burgers and Pepitos Food Truck <img width="1242" height="780" width_o="1242" height_o="780" data-src="https://freight.cargo.site/t/original/i/2c2fb73cad9df860f701821bcd8a52508c595db4ce6acc352b33d9dc73ddd6c3/backpack-header.png" data-mid="201620445" border="0" src="https://freight.cargo.site/w/1000/i/2c2fb73cad9df860f701821bcd8a52508c595db4ce6acc352b33d9dc73ddd6c3/backpack-header.png" /> Backpack 529 - Simplifying 529 Payments <img width="1242" height="780" width_o="1242" height_o="780" data-src="https://freight.cargo.site/t/original/i/f812ddbac516b4cd94e0b153d40381364b2bafa9b64d8285b1a2b506518e8123/portabl-logo.png" data-mid="205667178" border="0" src="https://freight.cargo.site/w/1000/i/f812ddbac516b4cd94e0b153d40381364b2bafa9b64d8285b1a2b506518e8123/portabl-logo.png" /> Portabl - Single Sign On for Open Banking https://leuryhidalgo.com/About-1 Sat, 06 Jun 2015 23:36:16 +0000 The Design Portfolio of Leury Hidalgo https://leuryhidalgo.com/About-1 Designing products people trustFor more than 15 years, I've partnered with startups and established companies to transform complex problems into intuitive digital products. I specialize in fintech, healthcare, and consumer experiences—helping organizations launch new products, modernize existing platforms, and scale design across teams. Experience BrightWay 2024-Present Masterworks 2022-2023 Orum 2021-2022 Stash 2017-2019 From founding teams to enterprise organizations, I've led design strategy, launched 0→1 products, built scalable design systems, and shipped experiences used by millions of customers. What I doDefine product strategy and vision Design complex end-to-end experiences Launch new products from 0→1 Modernize legacy platforms Build scalable design systems Mentor designers and strengthen design organizations My philosophyThe best products are built when user needs, business goals, and technical constraints work together. My role is finding that intersection and creating experiences that feel simple, trustworthy, and effortless, no matter how complex the problem behind them. What I'm known forI enjoy tackling the problems without obvious answers—bringing structure to complexity through research, strategy, rapid iteration, and collaboration.Connecting design to business outcomesDesign should move metrics, not just pixels. Every decision should create measurable value for both customers and the business.Building systems that scaleFrom interaction patterns to design systems and team processes, I focus on creating work that grows with the product instead of becoming technical debt.Beyond the pixelsI'm endlessly curious about how people think, behave, and make decisions. Whether I'm designing financial products, mentoring designers, or collaborating with founders, I believe empathy, curiosity, and simplicity create products people genuinely enjoy using. Outside of work you'll usually find me gardening, traveling with my family, or exploring new ideas that blend technology, design, and human behavior. https://leuryhidalgo.com/YC Wed, 28 Feb 2024 15:52:15 +0000 The Design Portfolio of Leury Hidalgo https://leuryhidalgo.com/YC Yanibel Colon Make up Artist for Hire I help this client discover her brand identity and establish her mark in the make up industry. I create the logo, style guide and&nbsp; business cards for her company. Logo design, Color system, Typography <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/36936e65886ecba97683ca93e09fd52982e370f1740c5b734185a2ff1041489c/0.png" data-mid="205671926" border="0" src="https://freight.cargo.site/w/1000/i/36936e65886ecba97683ca93e09fd52982e370f1740c5b734185a2ff1041489c/0.png" /> Approach UnderstandGain an understanding of the client, their brand ethos, and what they want to accomplish. DevelopCreate conceptual directions for the brand that stay true to what the client is looking for DeliverExecute on brand delivers: logo, brand guidelines, positioning, website/mobile designs <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8dc7df5ded8f6020d363d8a3b778f50b9ce887f3d9521594de8f9c2b907e1c08/explorations.png" data-mid="205671930" border="0" src="https://freight.cargo.site/w/1000/i/8dc7df5ded8f6020d363d8a3b778f50b9ce887f3d9521594de8f9c2b907e1c08/explorations.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/be00dd082e889147c0d59e04f670d61a69b6e9b3984d22986a96e422ca96120e/logo-options.png" data-mid="205671925" border="0" src="https://freight.cargo.site/w/1000/i/be00dd082e889147c0d59e04f670d61a69b6e9b3984d22986a96e422ca96120e/logo-options.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dbc037a301552e85fc8c030cac08596359daaa176dae5c0e295b51bc6fa67f39/1.png" data-mid="205671924" border="0" src="https://freight.cargo.site/w/1000/i/dbc037a301552e85fc8c030cac08596359daaa176dae5c0e295b51bc6fa67f39/1.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4b63d56648a8f3c42aec769e66302ecf25d29c1006f70a3266a172c9575e67e5/2.png" data-mid="205671929" border="0" src="https://freight.cargo.site/w/1000/i/4b63d56648a8f3c42aec769e66302ecf25d29c1006f70a3266a172c9575e67e5/2.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/102f2ee70e1eb264245b52fa2a791a67c3457c47adab3e54d502f63ea00d12d0/3.png" data-mid="205671923" border="0" src="https://freight.cargo.site/w/1000/i/102f2ee70e1eb264245b52fa2a791a67c3457c47adab3e54d502f63ea00d12d0/3.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/aa2c93f081a004107ea08fa4692bd25211b189533880467f3503de897f4359e0/header2.png" data-mid="205671928" border="0" src="https://freight.cargo.site/w/1000/i/aa2c93f081a004107ea08fa4692bd25211b189533880467f3503de897f4359e0/header2.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/af95e0ce59c014f790f3124a0a38ea188852aefef3a194986ae837e482738c47/4.png" data-mid="205671927" border="0" src="https://freight.cargo.site/w/1000/i/af95e0ce59c014f790f3124a0a38ea188852aefef3a194986ae837e482738c47/4.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ff1232ade48f56fdc2382bd2f0feba1cdf993d008784ff3d1d9e65f32dc46d39/5.png" data-mid="205671922" border="0" src="https://freight.cargo.site/w/1000/i/ff1232ade48f56fdc2382bd2f0feba1cdf993d008784ff3d1d9e65f32dc46d39/5.png" /> https://leuryhidalgo.com/J-G-s-Burgers-and-Pepitos Fri, 11 Jul 2025 00:37:30 +0000 The Design Portfolio of Leury Hidalgo https://leuryhidalgo.com/J-G-s-Burgers-and-Pepitos J&amp;G's Burgers and Pepitos Colombian &amp; Venezuelan food with a unique fusion of flavors This client approached me to design a logo for their Latin street food startup. The goal was to create a brand identity that blended the bold, approachable energy of street food with the refined feel of gourmet flavors. Logo design, Color system, Typography <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/34807a3b87b878413adde09eed470b5422e5e75e03187cbcbb843371d7252ac4/Frame-2.png" data-mid="235643163" border="0" src="https://freight.cargo.site/w/1000/i/34807a3b87b878413adde09eed470b5422e5e75e03187cbcbb843371d7252ac4/Frame-2.png" /> Approach UnderstandGain an understanding of the client, their brand ethos, and what they want to accomplish. DevelopCreate conceptual directions for the brand that stay true to what the client is looking for DeliverExecute on brand delivers: logo, brand guidelines, positioning, website/mobile designs <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/67fe78056ddb27b3571e19ed7dcb1967f1c675475b9d692aa22c723618c543ef/Frame-1.png" data-mid="235642139" border="0" src="https://freight.cargo.site/w/1000/i/67fe78056ddb27b3571e19ed7dcb1967f1c675475b9d692aa22c723618c543ef/Frame-1.png" /> <img width="2196" height="2928" width_o="2196" height_o="2928" data-src="https://freight.cargo.site/t/original/i/c8515e6306361df040c31233466dbc0a3b05951ef895a03ca6db63788975de41/IMG_1976.jpg" data-mid="235743314" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/c8515e6306361df040c31233466dbc0a3b05951ef895a03ca6db63788975de41/IMG_1976.jpg" /> <img width="1920" height="1901" width_o="1920" height_o="1901" data-src="https://freight.cargo.site/t/original/i/5a2e86bd5121f33c541a5304d5858e2d571f0a72960a0cf1d5f00d4c54f9cd47/j-g-menu.png" data-mid="235743407" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/5a2e86bd5121f33c541a5304d5858e2d571f0a72960a0cf1d5f00d4c54f9cd47/j-g-menu.png" /> https://leuryhidalgo.com/Backpack-529 Wed, 28 Feb 2024 15:54:54 +0000 The Design Portfolio of Leury Hidalgo https://leuryhidalgo.com/Backpack-529 Backpack 529 - Simplifying 529 Payments Backpack is the first all-in-one tool to help you maximize the use of your 529 savings accounts by unlocking simpler, faster and cheaper payments. Logo design, Color system, Typography, Voice &amp; Tone <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/61a623ca3bad5ccf5637f5ed22b0f51501329470a7064cc3d74492961d06406c/19.png" data-mid="205672836" border="0" src="https://freight.cargo.site/w/1000/i/61a623ca3bad5ccf5637f5ed22b0f51501329470a7064cc3d74492961d06406c/19.png" /> Approach UnderstandGain an understanding of the client, their brand ethos, and what they want to accomplish. DevelopCreate conceptual directions for the brand that stay true to what the client is looking for DeliverExecute on brand delivers: logo, brand guidelines, positioning, website/mobile designs <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c43799a31d69a98450c45053644fa2c68f6d51bfb38a7b06d6491074db14f963/backpack-logo.jpg" data-mid="205672832" border="0" src="https://freight.cargo.site/w/1000/i/c43799a31d69a98450c45053644fa2c68f6d51bfb38a7b06d6491074db14f963/backpack-logo.jpg" /><img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/b3144e594b6f2489d1fbfce3c081091c102c877544c0d665616f7a2450379162/process.png" data-mid="205673153" border="0" src="https://freight.cargo.site/w/1000/i/b3144e594b6f2489d1fbfce3c081091c102c877544c0d665616f7a2450379162/process.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/34b342c11f14d6201389ff6dcaad6b6e9fd9b0bf9d7b248672e2c3fec86dbd51/backpack-fonts.jpg" data-mid="205672835" border="0" src="https://freight.cargo.site/w/1000/i/34b342c11f14d6201389ff6dcaad6b6e9fd9b0bf9d7b248672e2c3fec86dbd51/backpack-fonts.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5309315bf83156ab85254f4b4ede4edc16fa0a6c67e01587721eeca590fc24ff/backpack-colors.jpg" data-mid="205672831" border="0" src="https://freight.cargo.site/w/1000/i/5309315bf83156ab85254f4b4ede4edc16fa0a6c67e01587721eeca590fc24ff/backpack-colors.jpg" /> <img width="2142" height="1259" width_o="2142" height_o="1259" data-src="https://freight.cargo.site/t/original/i/ee4aa25240d0bf7f0556e9e16447971f114514ed89f3088d6e7bf861bf155661/backpack-paymentflow.jpg" data-mid="205672834" border="0" src="https://freight.cargo.site/w/1000/i/ee4aa25240d0bf7f0556e9e16447971f114514ed89f3088d6e7bf861bf155661/backpack-paymentflow.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fd7dc5ba9cf0585c09ee8f301f80299718d40db82dfa0972efa80efcfa553e6f/backpack-site.jpg" data-mid="205672833" border="0" src="https://freight.cargo.site/w/1000/i/fd7dc5ba9cf0585c09ee8f301f80299718d40db82dfa0972efa80efcfa553e6f/backpack-site.jpg" /> https://leuryhidalgo.com/Portabl Wed, 28 Feb 2024 15:56:12 +0000 The Design Portfolio of Leury Hidalgo https://leuryhidalgo.com/Portabl Portabl - Web Refresh Boost conversions, reduce fraud and securely build your ecosystem with reusable KYC, strong authentication &amp; 0-login bank-verified data. This client wanted a fresh update to their homepage to include update positioning, new color system, and visuals.&nbsp; Web Design, Content Design, Iconography <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/88ee702c73457f59e1a2f0a072d4935e732c068101886e7fd54a240fad1bc6e9/portabl.png" data-mid="205672908" border="0" src="https://freight.cargo.site/w/1000/i/88ee702c73457f59e1a2f0a072d4935e732c068101886e7fd54a240fad1bc6e9/portabl.png" /> Approach UnderstandGain an understanding of the client, their brand ethos, and what they want to accomplish. DevelopCreate conceptual directions for the brand that stay true to what the client is looking for DeliverExecute on brand delivers: logo, brand guidelines, positioning, website/mobile designs Final Design <img width="1728" height="8416" width_o="1728" height_o="8416" data-src="https://freight.cargo.site/t/original/i/5e77477518a28987292e16d04cf58b7cb624bc87235acd0bb028fe8ec322f5fe/wireframe-portabl.png" data-mid="205672906" border="0" src="https://freight.cargo.site/w/1000/i/5e77477518a28987292e16d04cf58b7cb624bc87235acd0bb028fe8ec322f5fe/wireframe-portabl.png" /> <img width="1728" height="10053" width_o="1728" height_o="10053" data-src="https://freight.cargo.site/t/original/i/c026d13c186bdfcac8517efaae4c4bac06d5e90f524f30ef5532355fdd87fa46/hi-fi-portabl.png" data-mid="205672907" border="0" src="https://freight.cargo.site/w/1000/i/c026d13c186bdfcac8517efaae4c4bac06d5e90f524f30ef5532355fdd87fa46/hi-fi-portabl.png" />