Backpack 529 - Simplifying 529 Payments
Backpack is the first all-in-one tool to help you maximize the use of your 529 savings accounts by unlocking simpler, faster and cheaper payments.
Logo design, Color system, Typography, Voice & Tone

Approach
Understand
Gain an understanding of the client, their brand ethos, and what they want to accomplish.Develop
Create conceptual directions for the brand that stay true to what the client is looking forDeliver
Execute on brand delivers: logo, brand guidelines, positioning, website/mobile designs




