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Designing products people trust


For more than 15 years, I've partnered with startups and established companies to transform complex problems into intuitive digital products. I specialize in fintech, healthcare, and consumer experiences—helping organizations launch new products, modernize existing platforms, and scale design across teams.



Experience

BrightWay
2024-Present
Masterworks
2022-2023
Orum
2021-2022
Stash
2017-2019




From founding teams to enterprise organizations, I've led design strategy, launched 0→1 products, built scalable design systems, and shipped experiences used by millions of customers.



What I do

    • Define product strategy and vision
    • Design complex end-to-end experiences
    • Launch new products from 0→1
    • Modernize legacy platforms
    • Build scalable design systems
    • Mentor designers and strengthen design organizations


My philosophy

The best products are built when user needs, business goals, and technical constraints work together. My role is finding that intersection and creating experiences that feel simple, trustworthy, and effortless, no matter how complex the problem behind them.



What I'm known for

I enjoy tackling the problems without obvious answers—bringing structure to complexity through research, strategy, rapid iteration, and collaboration.

Connecting design to business outcomes
Design should move metrics, not just pixels. Every decision should create measurable value for both customers and the business.

Building systems that scale
From interaction patterns to design systems and team processes, I focus on creating work that grows with the product instead of becoming technical debt.


Beyond the pixels

I'm endlessly curious about how people think, behave, and make decisions. Whether I'm designing financial products, mentoring designers, or collaborating with founders, I believe empathy, curiosity, and simplicity create products people genuinely enjoy using.

Outside of work you'll usually find me gardening, traveling with my family, or exploring new ideas that blend technology, design, and human behavior.

Available for freelance projects.