Stash Retirement Accounts

Role:
Lead Product Designer, Design Strategy, Visual Designer, Copy writer, Qualitative Research

Overview

Stash Invest makes investing simple and accessible. By providing educational content catered to early investors, Stash is empowering a new sector of people to learn by doing. With Stash’s immense growth, they want to scale the business and offer a new type of product to their customers, Retirement accounts.

Problem Definition

Users who are already core customers to Stash and invest regularly, want a way to save for their future without tax implications.

Solution

Build a Retirement product, offer a Roth IRA to start, and offer guidance to upsell our current customer base

Understanding the user problem space

The user is at the center of product develepment, we leveraged research that helped us arrive at 3 core needs:

Users were interested in retirement but didn’t know where/how to start
Users were conformed to using retirement products primarly on the web
Of our current users, 40% weren’t for saving for retirement

I worked closely witha Product Manager, Compliance, Backend and Front-end (OS & Andriod) engineers.

What are other products doing in this space?

I wanted to get a sense of how other companies approached designing a digital retirement account. I did a search for similar apps in this space to leverage patterns that were simple and easy to understand for a new investor.

Wealthfront

Clean interface with emphasis on elements of growth over time. Graph UI gives the user confidence over their money

Betterment

Functional interface with an emphasis on investment split in the users account

Fidelity

Functional interface with an emphasis on the user’s balance and YTD

Lo-Fi Design

After exploring the product space, i compiled the best features from the examples I had and started to sketch out some ideas. In this initial pass, I focused specifically on the onboarding experience for new accounts.

Hi-Fi Design

Once the low-fi designs were finalized, I moved into the Hi-fi stage and leveraged the design system I built to pull everything together. After that, our product team partnered with engieneering to launch this new product to our user base.

Conclusion

This project was challenging; I had a short deadline and little time to explore. I was able to leveraged my experise in rapid design phases, prototyping, low-Fi and Hi-Fi design to reach viable to solution to providing retirement solutions for Stash’s user base.

︎ Stash Retire Product Page

Leo Hidalgo is a Product Design Lead who is passionate about crafting beautiful, innovative experiences that drive impact for users.

^{Leo Hidalgo is a Product Design Lead who is passionate about crafting beautiful, innovative experiences that drive impact for users.}