Stash Retirement Accounts

Role:
Lead Product Designer, Design Strategy, Visual Designer, Copy writer, Qualitative Research

Overview

Stash Invest makes investing simple and accessible. By providing educational content catered to early investors, Stash is empowering a new sector of people to learn by doing. With Stash’s immense growth, they want to scale the business and offer a new type of product to their customers, Retirement accounts.

Qualititative Survey

A survey was sent out to users to ask what their knowledge of retirement was and how they are using them. Of users who answered the survey:

60% of users expressed interest in retirement but didn’t how to start
Only 10% of users were saving for their retirement

This was a huge opportunity to bring a retirement solution to Stash’s userbase.

Problem Definition

Customers are interested in retirement but don’t know where to start

Solution

Design a solution that offers guidance to help Stash’s customers understand what a retirement account is and what are the benefits

What are competitors doing in this space?

I wanted to get a sense of how other companies approached designing a digital retirement account. I did a search for similar apps in this space to leverage patterns that were simple and easy to understand for a new investor.

Wealthfront

Clean interface with emphasis on elements of growth over time. Graph UI gives the user confidence over their money

Betterment

Functional interface with an emphasis on investment split in the users account

Fidelity

Functional interface with an emphasis on the user’s balance and YTD

Ideation

In the ideation phase, I pulled together the working team to pull together ideas around how to solve for these customer needs.

Lo-Fi Design

After exploring the product space, i compiled the best features from the examples I had and started to sketch out some ideas. In this initial pass, I focused specifically on the onboarding experience for new accounts.

Hi-Fi Design

Once the low-fi designs were finalized, I presented them to stakeholders to get feedback. I moved into the Hi-fi stage and leveraged the design system I created to pull everything together. After that, I partnered with Product and Engineering to launch this new product to our user base.

Conclusion

Given the aggressive deadline of 3 months, I was able to leverage rapid design phases, competitive analysis, prototyping, low-Fi and Hi-Fi design to reach a viable to solution to provide a retirement solution for Stash’s user base.

︎ Stash Retire Product Page

Leo Hidalgo is a Product Design Lead who is passionate about crafting beautiful, innovative experiences that drive impact for users.

^{Leo Hidalgo is a Product Design Lead who is passionate about crafting beautiful, innovative experiences that drive impact for users.}